Airline Strategy: How to run an airline
The first airline course on the platform
Ratings 4.28 / 5.00
What You Will Learn!
- You will be able to identify the key differences in airline strategies
- You will understand the different levers influencing airlines performance
Description
Disclaimer: this course was created in 2015 and doesn't include anything on the most recent events especially the pandemic.
Nonetheless the fundamentals of the aviation industry are the same and as such, understanding the intricacies of the business helps understand the challenges brought by the COVID-19 crisis.
The airline industry best-kept secrets!
The top 10 things airlines don't want you to know!
“ Why do prices change? "
" Why are connecting flights cheaper than non-stop one?"
“ Why do we even have to connect? "
And ultimately “ Why do airlines struggle to turn a profit? "
Now that we did the clickbait, let's speak about content.
This course is structured around the strategic functions of an airline: network and fleet planning, revenue management, product definition, and sales and distribution, in order of importance.
It is designed to help newcomers, job seekers, analysts, journalists, and curious understand the fundamentals of the airline business.
The course is very dense and side discussions are encouraged to clarify any outstanding point.
The operational aspect of running an airline such as Flight Operations, Maintenance Operations, and Ground Operations are not part of the course, they are mentioned only as cost components and product differentiators when applicable.
Join the Airline Business Courses community on Udemy!
---- EDIT ----
- Added a new lecture about Mergers and Acquisitions in the airline industry, why do airlines buy each other or merge
Who Should Attend!
- If you want to join an airline and need to prepare
- If you need to report (as a new financial analyst, or journalist) on the airline industry
- If you are a curious frequent flyer
- If you are new to the airline industry and need to understand the broader context
