Brain and Behavioral Science Fundamentals

Learn basic principles of brain and behavioral science that you can apply to the design of products and services

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Brain and Behavioral Science Fundamentals


Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone? This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn both the foundational and the latest research about human behavior. Whether you are a marketing professional, salesperson, team leader, manager, teacher, or designer, if you want to understand people, then you need to know the science behind human behavior. 

This course is the first course in our full Brain and Behavioral Science (BBS) curriculum of courses. Register now and get started right away to learn the basics of brain and behavioral science.

There are no prerequisites to take this course. You do not need any additional software or materials. 

Over 50,000 students have taken our online courses.

What You Will Learn!

  • Describe the foundational and recent reserach in brain and neuroscience and ideas of how to apply brain and behavioral science to understand the behavior of the people you interact with, including customers, co-workers, friends, and family. You will better understand how people make decisions and take action. This is an overview course and it also helps you decide if you want to learn more, and, if so, which areas you should explore next.

Who Should Attend!

  • Business professionals, product managers and owners, marketing professionals, designers



  • Neuroscience






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