Getting started with Google Tag Manager

Gain basics skills in Google Tag Manager - tool that is used on over 5 000 000 websites worlwide.

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Getting started with Google Tag Manager

Description

So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.

This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.

Topics that are covered in this course:

• What is Google Tag Manager and how it can be useful

• Basic concepts and terminology

• Installation of Google Tag Manager on any website, including Wordpress, WIX, Squarespace, Weebly

• Interface overview

• Google Analytics installation using Google Tag Manager

• Track any element clicks using Google Tag Manager

• Install Facebook pixel using Google Tag Manager

• Setup Facebook conversion tracking using Google Tag Manager

• Setup Google Ads conversion tracking tag using Google Tag Manager


What You Will Learn!

  • What is Google Tag Manager
  • Why should you use Google Tag Manager
  • How Google Tag Manager works
  • You will be familiar with GTM interface
  • How to install Google Analytics using GTM
  • How to track element clicks using GTM
  • How to install Facebook pixel using GTM
  • How to setup Facebook conversion tracking using GTM
  • How to setup Google Ads conversion tag using GTM

Who Should Attend!

  • Website owners
  • Digital marketers
  • Website developers curious about Google Tag Manager

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Tags

  • Google Tag Manager

Subscribers

2206

Lectures

20

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