NEW: How-to Create a Marketing Strategy to Scale Performance

Description

After 15 years, the thrill of seeing a company scale doesn't get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey.

This 70-minute course will cover the following areas:

1. Marketing Strategy

   • Formula for sustainable scalability

   • What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scale

   • Audience segments that will scale your marketing performance - FREE template

     
     

2. Master Plan

   • Brand Interaction Map - FREE template

   • Ultimate channel audit checklist

   • Channel approach plan

     
     

3. Multi-channel Tactics

   • Turning strategy into tactics that deliver

   • Marketing Plan Template - FREE template

   • Case studies taking business objectives through to marketing tactics

Packed with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that's fit for scale.

What you’ll learn

• Ways to use internal and external data to identify and solidify your market position

• How to control marketing activity across multiple channels and be confident measuring success

• Make channels work harder - how to integrate, repurpose, automate activity to boost results

• Understand the fundamentals of turning strategy into tactics

• Learn to utilise a marketing plan that focuses activity on targets (template included)

Who this course is for:

• marketing managers

• marketing executives

• marketing professionals

TAKE THIS COURSE