A Persuasive Business Case for Times of Rapid Change
Analysing an opportunity for change and presenting it to decision makers to maximise the chance of sign-off
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What You Will Learn!
- Understand why change happens and why we are living through a period of rapid change
- Identify how business cases underpin organisational change
- Full appreciate the two purposes of a business case
- Understand the structure of a business case and be able to complete all elements
- Know how to use persuasive language, framing and presentation when developing a business case
- Know how to deal with situations where information for your business case is not available
- Know how to target the business cases at different audience groups
Description
This course will explain how a business case is as much an analytical tool as it is a proposal tool, and will teach you how to frame your case and use the right language to make it persuasive, engaging, inspiring and drive decision-makers to sign-off investment to take the case forward. You will be provided with a scaffolded business case template to start you on your Business Case writing journey
You will learn:
Why change happens and why we are living through a time of rapid change
What happens if organisations fail to adapt to change
When a business case is needed and how to write it
How to use persuasive language and framing techniques to make your case truly persuasive
How to complete all the elements of a business case and present them in an engaging, inspiring and persuasive way.
How to gather the information you need. Who to talk to. How to deal with situations where the information is not available.
You will learn about: document control, change opportunity, presenting and analysing options, benefits, disbenefits, costing solutions, return on Investment; comparing options and making a recommendation; the executive summary; outline project planning and synergy with organisation strategy and culture.
Who Should Attend!
- Learners who are new to writing Business Cases
- Learners who are looking to improver their Business Case writing skills
- Business Analysts
- Project & Programme Managers
- Senior Managers and Decision Makers
- CEOs, Managing Directors and Business Owner