B Test

Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.

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A/B testing 101: Methodology for Digital Marketing A/B Test

What You Will Learn!

How to successfully run A/B tests - from set up through interpreting results
Methodology for A/B Testing
What’s the business impact of the A/B testing
How to set up hypothesis
Binominal / non-binominal metrics
How to document the test results
Example of the real marketing A/B tests and results
optimization
digital marketing
traffic optimization
advertising
business
ppc advertising
facebook marketing
marketing fundamentals
marketing plan

Description

This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.