What You Will Learn!
- How to be Smart in Business
Description
Being smart in business means knowing what's just around the corner it means thinking ahead in preparing for inevitable changes that will impact the way business is conducted this is what allows a business to be resilient and to thrive in a changing environment digital marketing is no different in fact in his book the personal MBA author Josh Kaufman discusses the value of counterfactual simulation this means imagining future possibilities and then preparing for them let's say that you have a big business that is doing well in a specific Meech maybe you have a company that sells a weight protein shake the mistake that some big businesses make is to assume that they're too big to fail and to coast along as they are what would happen if another company came along and released a better protein shake for a fraction of the price what if a new source of protein were to be discovered what if a study revealed that way protein was bad for us any of these things could happen and could completely shake up even the most established business the smart company they'll will already have considered these eventualities and prepared for them this is counterfactual simulation it's thinking about what's just around the corner and then preparing for those possibilities as digital marketers that means thinking about things that could impact on the face of marketing and one of the things that could have the biggest impact of all artificial intelligence AI and machine learning have the potential to completely change the face of internet marketing rendering many older strategies obsolete even only repairing for those changes can you ensure that your websites managed to hold their position in the S. E. R. peas that your advertising campaigns remain profitable and that your services remain relevant and a lot of this stuff isn't just speculation it's happening right now A. I. is already making huge waves even though you may not realize it yet it's affecting the way that SCO works the tools and software we use and the way that ads are displayed A. I. is able thing faster in small. Other than any human and that's especially true when it comes to internet marketing which is a data driven pursuit and a I. marketer can create endless amounts of content in a second doing the work of hundreds of humans all of that content will be perfectly catered toward the target demographic Hey I will run Google it will manage entire business models it will run adwords and will run new tools we haven't even dreamed up yet the digital marketing singularity is just around the corner this training will help you to prepare and explain several concepts A. I. verses machine learning how to conduct S. C. O. now that Google is an AI first company chatbots programmatic advertising big data RankBrain digital assistants data science SQL latent semantic indexing the future of internet marketing in this training you will gain a crystal ball with which to gaze into the future of internet marketing and to ensure that you are ready for all those changes when they come by the end you'll be better prepared in a better position than 99.9 percent of other marketers.
Who Should Attend!
- Beginner
