Mobile App Marketing for Absolute Beginners

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

• Build virality into your app

• How virality in the mobile app works?

• Best practices of virality

• More Apps

• Update = $$

• In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

• Why you should care about push notification?

• What is a push notification?

• Push notification best practices 

• Analysis of a push message 

• Advantage of push notification over SMS

• SMS vs. Email vs. Push Notification

ASO Basics

• Base components of ASO

• Importance of ASO | Why we should learn ASO

• ASO Principles

ASO Keyword Research Process

• The whole ASO Keyword research process in 10 steps

• Utilize long-tail keyword

• A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

• Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

• App Title

• Keyword Field

• App Description 

• App Short Description 

• App Icon

• App Screen Shots

• App Localization

• App Preview Video

• Review & Rating

Difference factor regarding ASO in Market Places

• Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

• Why did email marketing need to get more downloads?

• Add an email subscription form to your app

• Create mobile-friendly email content 

• Video content in email performs far better result 

Paid Marketing

• Before paid marketing, ensure these points

• Get positive reviews from high traffic websites 

• Know the type of ads for mobile apps

• Know marketing terms for mobile advertisers

• Know which advertiser suits best for your app/game 

Social Network Marketing

• Why Facebook for mobile app marketing

• Facebook ads statistics 

• Focus on business goal + reflect 

• Facebook Ad analysis for mobile targeted user base 

• Analysis of install ads: perfect choice for mobile apps

• Facebook contest: Effective marketing approach for mobile apps 

• Why Twitter for mobile marketing 

• YouTube marketing

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