Master Marketing Strategy for Successful Product Launches

Build Winning Strategies! Learn fundamentals, analyze markets, choose tactics with proven tools and real-world examples.

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Master Marketing Strategy for Successful Product Launches

What You Will Learn!

Apply the core principles of marketing strategy development for new product launches.
Utilize practical tools such as Affinity Diagrams, Ease of Implementation Grids, and Innovation Value Grids to guide strategic decision-making.
Evaluate and select appropriate marketing tactics based on your chosen strategy and target audience.
Analyze internal and external factors impacting your product using SWOT analysis.

Description

Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!

This Course (#3: Build Your Strategy) includes the following topics:

Value, SWOT, Mission & Vision
- What is Marketing?
- The 4Ps of Marketing
- The Value Disciplines
- Lifetime Value
- Healthcare Examples of Lifetime Value
- The SWOT
- Connecting Mission, Vision, & Strategy
Choosing the right Strategy
- Voting Technique
- Consensus Technique
- Affinity Diagram
- Attribute Spider Maps
- Ease of Implementation Grid
- Market Attractiveness Grid
- BCG Grid
- The Innovation/Value Grid

WHO IS THE IDEAL STUDENT FOR THIS COURSE?

You will learn a lot from this course if you are:

An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.
A Product Manager, looking to hone their marketing strategy skills and collaborate effectively with engineers.
an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.

WHAT IS YOUR TEACHING STYLE?

My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?

I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.

Who Should Attend!

Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.
Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.
Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.
Interest in learning the business side of product development: Curious about how marketing and market analysis work.

TAKE THIS COURSE