Welcome to Be Your Own Brand.
This course will guide you through creating your very own personal brand from start to finish.
It's great for those working in the arts/self-employment space, looking to start your own business or just wanting to stamp your profile better online. The course includes 18 videos where I walk you through an entire self-branding journey, no matter if you have any clue of what personal branding is or not. It's the ultimate guide to creating your very own personal branding.
I walk you through everything in a real simple and easy to understand way and you also have a workbook to help guide you along the process and implement some of the visual branding elements you'll need.
By the end of the course you will have a strong and concise idea of what your personal brand is, all the visual elements needed in a good personal brand, a distinct and clear message and voice to connect with your audience, and a great head start to using it in your current industry or using it to help build your own business.
The Be Your own Brand program is tailor made for beginners in the space of career or personal development.
You will learn:
1. Branding overview
2. What is personal branding
3. Know your strengths
4. Brand message
5. Authenticity
6. Tell your story
7. Create impact
8. Create your brand name
9. Create your logo
10. Choose colour palette
11. Choose typography
12. Brand your industry profile
13. Brand your social media
14. Brand your website - Home
15. Brand your website - Bio
16. Brand your website - Work
17. Brand your website - Contact
18. Course summary