The Zero-Cost Marketing Strategy

Description

How can Marketers grow a company and sustain its growth without an overdependence on revenues?

Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer's ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans - ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?

This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. You will:

- Achieve the core objective of gaining fans by tapping into what your audience/customer loves.

- Appreciate how digital marketing or sales are only one part of a larger ecosystem.

- Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right

- Gain frameworks and steps to guide you in practical execution

- Master the rare ability to grow a company without heavy investments

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