What You Will Learn!
- Understand the structure of healthcare marketing strategy
- The role of branding in healthcare arena
- Digital marketing tips & tricks for specialist physicians
- How to get more patients for hospital & private practice
- Overview of reputation management
- Improving communication between departments
Description
Welcome to the Health Marketing online course developed by Scientissimum!
We are happy to have you with us. This course will provide you with basic and advanced knowledge of modern healthcare marketing techniques. In this course, you'll learn the anatomy of successful website structure, search engine optimization, branding, active and passive ways to acquire new patients, how to manage your reputation, improve patients' foot traffic, and enhance communication between your departments and your target market.
The total duration of this course, including the final assignment, is 5 hours. There are five interactive video lectures with presentations led by the Chief Marketing Officer of Scientissimum Healthcare Marketing Agency, Emil Z., Ph.D., MPH, FRSPH. Each course is a continuation of the previous one, so you have a good learning flow between lectures. After class number five, you will have to answer quick questions on topics covered in this online course. This course is ideal for physicians, administrators, marketers, and those who are seeking to understand the complex system of the healthcare arena. Please note that whoever starts this course should have some basic knowledge of computers and the internet in general. Additionally, it helps to know some of the common medical terminologies.
If one desires, after completing the course and submitting your final answer, a digital certificate could be issued to the student.
Who Should Attend!
- The course is ideal for doctors, physicians, marketers, administrators and those who are looking for ways to improve healthcare marketing strategies.
