Content Strategy for Indie Game Developers

How to Make Players Come to You By a Beautiful SEO Accident

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Content Strategy for Indie Game Developers

What You Will Learn!

Craft a content strategy that works for their game studio and use the power of content and search engines to find new players and rise above the indiepocalypse and market saturation that we tend to deal with.
Differentiate between content attributes and types of content to form and engage a fanbase.
Tell what makes content effective ("good") and whether or not it's having an effect on their desired audience.
Properly analyze and use keywords based on real people's search habits to effectively draw traffic to a game.
Utilize tools and research methods to come up with topics and types of content that will grab peoples' attention.
Map out the steps players go through in discovering their games and use content to improve discoverability.

Description

Indie game developers are facing a discoverability crisis: there's so many games out there. Too many games, perhaps!

Marketing your game is one of the biggest thorns in game devs' sides, especially with so many more games out there now. But fear not: you have a fighting chance against the indiepocalypse by harnessing the power of content marketing and forming a solid content strategy that will keep attracting people to your game long after you post it! Content is king and you're going to learn why it's the future of selling indie games and growing a fanbase.

This webinar is appropriate for all technical proficiency levels, no marketing knowledge or game development experience is necessary! If you're not in games but in another creative profession that involves world-building such as a novelist or filmmaker, you may also find this content marketing and content strategy webinar helpful. The following topics will be covered:

SEO basics
How and why content marketing works
Forming a content strategy using both data and intuition
Different types of content and their attributes
How to give your audience what they really want
Gathering a fanbase in and outside of gaming circles
And much more!

Anything from blog posts to videos to photography and VR experiences can be used to draw people into your game world and genuinely become interested in your work. This is no small feat in what's a very noisy world we have today. Learn how you can harness the power of content strategy so that you can hop to your success today, so you can chill on your pad tomorrow!Ⓡ

Who Should Attend!

Indie game developers who want to learn how to market their games more effectively, namely if other avenues like games press and huge email lists aren't available to them yet.
Marketing department employees of midsize and AAA studios looking to expand into content strategy.
Anyone in other digital media-based professions who wants to learn about content strategy for low budgets and creative minds!

TAKE THIS COURSE