Digital Marketing: Hacking 19 Secrets of Your Competition

Description

Hacking and Unraveling your Competition's Secrets can make the difference between succeeding and not succeeding in Digital Marketing. That's why we created this course that focuses on showing you how to answer 19 crucial questions for any business!

Information that a few years ago could have been impossible to know, and those that were possible would require a very high investment in market research. And now, you can have it all for very little cost or zero cost in some cases.

Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBA's and Extension courses), in addition to working for over 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo stands out , Technos, Tim, Fisk, Oi, Megamatte, Domino's Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Laboratório Labet, Editora CPAD and Hotéis DiRoma.

He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).

With him you will learn in this course to unveil secrets of your Competition such as:
- Downloadable Competition Map
- How many Site Visits do my Competitors have?
- Which Online Media Sources generate the most Visits for my Competitors?
- What is the Competitors' Site Speed ​​score?
- What are the Offers/Promotions and what Formats of Search, Display, Facebook and Instagram Ads?
- Which Paid and Organic Keywords rank highest on Google?
- Have Competitors seen Growth in SEO over the last few years? Have a lot of Backlinks for SEO?

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