Digital Marketing Strategy
Get a fresh perspective on your content, your choice of platform, and your strategy
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What You Will Learn!
- Establishing your social media strategy
- Conducting a social media audit
- Refining your content mix
- Optimizing paid, earned, shared, and owned media
Description
Social media is now a huge marketing field with many different complexities and ramifications. In the Social Media Strategies course, we will help you solve this complexity and turn the platforms into a paved path for marketing exploitation. This course deals with everything related to digital marketing strategies, from understanding the mechanism of audience targeting and analyzing competitors on social media, to how to determine the buyer persona and study his purchasing behavior.
Get a fresh perspective on your content, your choice of platform, and your strategy. Join a short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
The Social Media Strategies course also deals with explaining the SWOT analysis model and clarifying what is meant by KPIs and their mechanism of action. The course does not neglect to answer many questions, the most important of which are: how to create marketing content, what are the ways to write creative content, in addition to studying the image of brands and how to calculate the customer conversion rate.
Upon completion of the course, you will be able to understand social media analysis tools, how data is read, in addition to how to measure the success of goals, as well as formulating them from the beginning.
Who Should Attend!
- Entrepreneurs looking to establish their digital marketing department
- Business owners looking to transform their marketing into a more digitalized platform
- Marketing managers aiming to transition into the digital marketing world
- Digital marketing managers looking to optimize their strategies and plans