Earning Your Small Business Brand - Your Story Your Playbook
A step-by-step, hands-on, guide to establishing and earning your brand and elevating your marketing.
Ratings 5.00 / 5.00
What You Will Learn!
- If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story.
- You will learn the 'Brand Equation', a four-step formula to earn the brand you want.
- This course will walk you through the process to change your marketing outlook and drive results.
- You will use your own company as your homework - putting your learning into action with each section of the course.
Description
If you are responsible for establishing and earning your company's brand, this course can help you achieve that goal.
'Earning Your Small Business Brand - Your Story Your Playbook' walks you through the process of articulating and organizing the components of your company's identity that are foundational to your brand. We explore how your identity shines through your marketing tools, and how you use your marketing tools to create a presence for your intended audience. Lastly, we focus on creating exceptional experiences to create loyal fans. Through this process, called the Brand Equation (Identity + Tools + Presence + Experience = Brand), your business will be on track to earn the brand you want.
This is an understandable and straightforward class is for businesses and startups who want to get the process right. The 36 short lectures and multiple worksheets help you every step of the way. Regardless of where you are in your business's marketing journey, this course helps you enhance and organize the marketing components you already have in place. The course also includes sample communications to help inform your team of your progress.
Join me and we'll tell your story; and help the people who matter to your business award you with the brand you want.
Who Should Attend!
- This course is for business owners or people responsible for their company's marketing.
- Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
- People willing to take the time to get it right.