In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking, and their applications in an executive context.
These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.
You will learn about both frequent and unknown/obscure biases including:
- Loss aversion;
- Time discounting, baseline discounting, symbol grounding and symbol dependence;
- Motivated reasoning, confirmation bias, negative attribution and many other biases related to emotion;
- Perceived depth and effort manipulation, simplicity and triviality biases, and more;
- Salience effects, the peak-end effect, and others;
- The focusing illusion and affluent pressure;
- Anchoring, framing and context manipulation;
... As well as many others, and how they apply in a corporate and executive context.
The course is presented in a reference guide format. In short, lessons are not sequential or dependent. You can take any specific section and watch it, and the contents will be encapsulated. But naturally, for someone watching the whole course in one go, things will be sequential and ordered. By the time you're done, you'll be an expert on all things cognitive biases.
If this seems the course for you, let's begin!
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