Learning to see how ideas spread: Five graphs
Finding the wisdom in five and a half graphs that explain how ideas spread
Ratings 4.12 / 5.00
What You Will Learn!
- The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning
- Why we get confused by time and distributions
- How to really and truly understand how and way your ideas can spread
- The smallest viable audience
Description
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:
Rogers' Diffusion of Innovations
Moore's Crossing the Chasm
The Gartner Hype Cycle
Anderson's The Long Tail
My take on The Tip
and Trout and Ries' work on Positioning
Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.
Often, though, we get stuck. Stuck because it's easy to nod and say we 'get it' but the picture might get in the way of our understanding.
This 28 minute course will make it easier to find the wisdom.
It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.
* * *
Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they're looking for. A graph we don't really understand is not the map and guide it could be. This quick course helps you see what you've been missing.
Who Should Attend!
- If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.