Fundraising Success: Creating an Annual Marketing Campaign

Your Complete Guide to Ensure Your Marketing Campaign Supports Your Fundraising Efforts

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Fundraising Success: Creating an Annual Marketing Campaign


Creating a marketing and communications plan to engage your donors, volunteers, partners and clients.

Harness the mission of your organization.  Communicate its impact. Create a call to action.  Start by determining where you are. Then decide where you want to go. Finally set a map for getting there.

This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement.  This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives.  You will receive guidance on how to create your own plan and implement it!

Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You’ll become part of the discussion as you determine how you want to communicate your organization’s brand, unique factors and impactful purpose with a comprehensive marketing and communications plan. 

What You Will Learn!

  • Understand the importance of creating an annual marketing and communication plan
  • Segment their ideal audience craft messaging that delivers impact and a call to action.
  • Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan.
  • Set goals and objectives that are actionable and measurable.
  • Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities.
  • Evaluate the success of the plan, areas for improvement and planning ahead.

Who Should Attend!

  • This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization
  • Both paid staff and volunteers can benefit from this class



  • Fundraising
  • Personal Success
  • Marketing Strategy






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