Google Tag Manager - Essentials (Basics) for Beginners
Learn what Google Tag Manager is all about and how to effectively leverage Google Tag Manager to deploy various tags
Ratings 2.91 / 5.00
What You Will Learn!
- Learn the essentials and basics of Google Tag Manager for a solid foundation
- Discover how to work with Google Analytics built-in tags
- How to create custom variables
- How to fire Google Analytics events using triggers
- Learn how data layer works in Google Tag Manager
- How Google Tag Manager works and use cases
- How to create, set up, and install Google Tag Manager
- How to create your first tag - page view tagging, crazy egg tag and other built-in tags
- How to create user scroll depth tracking in Google Tag Manager
Description
Google Tag Manager allows marketers to use one container for all their web code tags. This frees marketers from their dependency on IT or web developers—when they want to add or alter a tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers the essentials and basics of Google Tag Manager and how to effectively leverage Google Tag Manager.
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, create custom variables, fire Google Analytics events using triggers, and more. At the end of this course you will have a good overview on what Google Tag Manager is all about and can decide if you want to dig deeper and learn more.
NO prior Knowledge required - (though it might be good if you know what Google Analytics is). This is an introductory course and will teach you Google Tag Manager from the ground up.
Who Should Attend!
- Anybody who wants to learn about Google Tag Manager
- Total beginners
- Digital Marketers and Marketing Strategists
- Bloggers
- Anyone with an appetite for Digital Marketing
