How to build a powerful brand that fuels growth
Sharpen your brand positioning & strategy skills to create powerful brands that fuel growth in 7 hours!
Ratings 4.65 / 5.00
What You Will Learn!
- Understand why you need a strong positioning and coherent strategy in order to drive long-term sustainable growth.
- Become clearer on how to create a brand positioning that is coherent, consistent and sharp, which will subsequently influence all areas of the mix.
- Identify how consistency creates and sustains meaningful and distinctive brands.
- Understand how a tight brand positioning will lead to a purpose that can inspire your brand’s narrative.
- Learn how to make strategic choices that will help drive growth and equity for the long term.
Description
As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunities.
With the this bootcamp, you will learn how to transform your business into a brand that sells itself. Learn directly from marketing practitioners and get access to knowledge and frameworks used by experienced marketers that will help you secure your brand’s long-term growth.
Who is this bootcamp for?
Experienced Marketers who want a THOROUGH AND STRUCTURED REMINDER of the FOUNDATIONAL MARKETING PRINCIPLES, whilst adding new tools and frameworks to their arsenal.
Aspiring Marketers who want to LAY THE FOUNDATIONS to help them pivot towards their new career paths, specifically looking for PRACTICAL KNOW-HOW BEYOND MARKETING THEORY
Marketing or Brand Teams who want to IMPROVE THEIR PRACTICAL BRAND KNOW-HOW, via a guided and structured approach to foster a universal team language, understanding and toolbox.
Experienced or aspiring consultants who want to ENHANCE THEIR STRATEGIC PROBLEM-SOLVING capabilities to address different marketing challenges in growing a business.
Current or Aspiring Business Owners who want to ESTABLISH THEIR BRAND, GROW THEIR BUSINESS, and learn how marketing can help them achieve their goals.
Who Should Attend!
- For aspiring marketers and brand owners