How to build and manage a successful Loyalty Program
Simplified but Effective steps to build and manage a successful Loyalty Program
Ratings 3.73 / 5.00
What You Will Learn!
- Learn simplified but very effective steps for designing, building and launching a Loyalty Program
- Learn how to customize the Loyalty Program strategy based on the type of Brand or Business
- Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results
- Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance
- Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program
- Understand the Finance Bit for Loyalty and allocate resources
- Build customer loyalty in your own business
- Understand the contribution of loyalty programs to the business
- Understanding the Need for a Loyalty Program
- Clearly visualize a Loyalty Roadmap for your Brand or business
Description
The Art and Science of Loyalty & Marketing
Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.
In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.
This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understanding of all the key elements that should be addressed and the way to go about the entire process, and how to measure and manage the success of the Loyalty Program using simple but real metrics from the sales and business.
A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.
Who Should Attend!
- Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .
- Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.
- Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.
- Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.
- Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
- Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
