This HubSpot Workflows course teaches you how to create, edit, and optimize workflows to help automate your marketing and sales processes in HubSpot. Nancy Lambert is the Co-Founder of Xcellimark, Co-Leader of the Orlando HubSpot User Group (HUG), a HubSpot Certified Trainer, and the instructor for this course. Many people are not maximizing their full potential with the HubSpot platform and we find that many people don't fully understand how to create and utilize workflows, So the purpose of this training is to help you learn how to create lead nurturing workflows and how to analyze your results in order to optimize your efforts.