Influencer Marketing MASTERY

Turbocharge your marketing! A Comprehensive Guide to Making Influencer Marketing Work for your Brand

Ratings 4.21 / 5.00

What You Will Learn!

Develop your own long-term Influencer Marketing strategy
Prepare your brand for successfully using Influencer and Social Media Marketing
Identify types of Influencers and which is the best type for your business
Find the 'best fit' Influencers for your brand
Emply the 'Chasing the Hashtag' method to identify Influencers who will help you reach target customers
Interview, select, and contract Influencers to work with your brand
Communicate effectively with Influencers to clarify your goals
Write an Influencer-Brand Contract
Select the appropriate Influencer platform for your brand
Create the infrastructure for a successful Influencer Campaign
Measure Influencer KPIs and other performance metrics

Description

Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!

Course includes:

Influencer Marketing MASTERY, by DearMishudad

Introduction to Influencer Marketing

Why Influencer Marketing is an Essential Strategy for any Brand

Relationships, Social Proof & Positive Bias

Bypass Ad Blockers & Get Incredible Content + Word of Mouth

Developing your Marketing Strategy

Integrating Influencer Marketing into your Overall Marketing Strategy

Understanding the Influencer Landscape

Micro-Influencers, Middle-, Macro-, and Celebs

Influencer ROI

Fake Influencers

Finding the Best Influencer for Your Business

Influencer Tools & the S.R.T.2. Method

HACK: Finding Influencers with the Chasing the Hashtag Method I

Chasing the Hashtag Method II

Communicating with Influencers

“Outreach” and Why it’s the Wrong Strategy

How to Interview Influencers so you Make a Good Choice

Choosing an Influencer

Making Your Choice

Pitfalls to Avoid

Become an Influencer Marketing Expert

5 Things To Do to Prep your Brand for Influencer Marketing

Start Early & Do Long Term Planning

Integrating Influencer Marketing with Affiliate Marketing

How to Choose Your Platform & Empower Influencers to Work for You

Signing a Brand-Influencer Contract

8 Tips on What to Include in an Influencer Contract

Measuring Results and KPI (Key Performance Indicators)

KPIs and Commonly Used Metrics

Beyond KPIs: How to Use Your Instincts + Suggested Measurements

BONUS: Test Your Knowledge!

15 Question Quiz

Contract Template & Free Consultation

Who Should Attend!

Marketers and Social Media Managers looking to understand how to integrate Influencer marketing into a broader marketing strategy
Beginner, Intermediate, and Advanced Social Media Managers
Brand executives and owners
Marketing Managers
Startup
B2B
B2C

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