Answer "So, What Do You Do?" In a Way that Actually Works

Deliver Intriguing Introductions that Open Opportunities through Networking Events and Online Channels

Ratings 4.90 / 5.00
Answer "So, What Do You Do?" In a Way that Actually Works

What You Will Learn!

  • Confidently answer, "So, what do you do" in a way that generates interest and more conversation
  • Cut through the "noise," and create introductions that make you stand out and be memorable
  • Use frameworks for creating Short (<5 seconds), Medium (15-30 seconds), and Long Introductions (30-60 seconds, aka the "Elevator Pitch")
  • Create multiple versions of these introductions for use in different scenarios, events, and audiences
  • Tailor your answer for specific target markets and specific product/services
  • Integrate these introductions into your online marketing efforts

Description

So, what do you do?

It seems like a simple enough question. 

But it's actually so difficult, awkward, confusing, or uncomfortable, that you don't even answer it.  You just throw out your job title and hope the other person understands what you do.

Or, on the other extreme, you go into a long, convoluted Elevator Pitch that, in the context of a personal conversation, seems contrived, disingenuous, and not authentic at all.

And you wonder why no one is interested in what you do?


It may be because you didn't have an Intriguing Introduction.  One that naturally resonated with people, peaked their curiosity, and made them want to ask you questions and engage.

How you introduce yourself is one of the key business communication skills.  It can open up huge opportunities for you, or close them before the conversation even gets going and damage your personal brand.

And let's not forget those introductions to small groups, and even whole rooms of people at organizations and events where you have anywhere from 10 seconds to a whole minute to introduce yourself...  It's both an opportunity and a risk, but at scale.

   
If you are a:

  • Business Owner, or

  • are in Sales,

  • Marketing,

  • Branding

  • Business Development,

  • Community Engagement

  • Fundraising

    ...or are in any other role where you have to be out meeting new people and making connections, this course is for you.


You may be a natural networker wherever you go, or focus on organizations like the local Chamber of Commerce, Non-Profit Board, Civic Club, or Referral Groups like BNI.

Or you may be doing Organic Outreach and "networking" on social channels like LinkedIn, Instagram, Facebook, or TikTok.

Regardless of where you need to introduce yourself, if you have an Intriguing Introduction you will Open Opportunities to build relationships and promote your products and services.


When you apply the frameworks, models, and principles in this course, you'll be able to...

Give introductions that are:

  • 3-5 seconds

  • 15-30 seconds

  • 30-60 seconds

  • Or any length in between...

...Deliver those introductions to:

  • Individuals, one to one

  • Small Networking Groups

  • Huge Audiences

  • And anybody Online on the Internet...

...For the purposes of:

  • Lead Generation

  • Nurturing Opportunities

  • Referrals

  • Or Strategic Partnerships


I put this course together because I’ve been “that guy.” That guy that was paying a lot of money to go to networking events to meet people and grow my business, but wasn’t getting any traction because every time someone asked me what I did, I rambled through an answer or said something that left people completely confused. 

But you don’t have to be that guy.

Checkout some of the preview lectures, then register.  You’ll be really glad you did.

Who Should Attend!

  • Business Owners, Professionals, Salespeople, Marketers, Fundraisers, or others that regularly generate confused looks, blank stares, or the silent nods of people that are pretending to understand your explanation of what you do.
  • People that would like others to be interested in what they do
  • New entrepreneurs that struggle to explain the value of their startup

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Tags

  • Business Communication
  • Personal Networking
  • Personal Branding

Subscribers

355

Lectures

16

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