Through the use of the personal brand course, we will help you know everything related to building a professional brand that is distinctive for you, starting with developing ideas and the method of planning for their implementation, passing through benefiting from the strengths and weaknesses in the optimal use of your use, up to the use of its effectiveness and success.
You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it's a great time to start investing in the brand of you. Learn the secrets of personal branding in this course with us. We explain how to develop your story, craft your messaging, and define your audience. Then we walk you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.
Outcomes:
By the end of this course, you will have the ability to:
Determine the fundamentals of creating your own personal brand foundation.
Recognize the essentials of making your personal branding marketing framework.
Identify the steps in writing your personal brand content calendar.
Examine the top LinkedIn tips for personal brand building.
Section 1:
Lecture 1: Importance of Personal branding
Lecture 2: Social Media & Personal Branding Goals
Lecture 3: Your Personality vs. Tone of Voice
Lecture 4: Unique Selling Proposition - Part 1
Lecture 5: Unique Selling Proposition - Part 2
Lecture 6: How to Show up on Social Media
Lecture 7: How to Show up on Social Media - Social media audit
Lecture 8: social media scheduling Part 1
Lecture 9: social media scheduling Part 2
Section 2:
Lecture 1: what is your brand personality
Lecture 2:Personal Branding Foundation Elements - Brand Mission & Vision
Lecture 3:Personal Branding Foundation Elements - Brand Message
Lecture 4:Personal Branding Foundation Elements - Brand Personality
Lecture 5:Personal branding Key tips and tricks
Lecture 6:Personal branding sum up
Audience:
Managers
Business Owners
Entrepreneurs
Influencers
Bloggers
anyone taking his first steps to grow his business and become a more influential social media figure.