What You Will Learn!
- Standard reports
- Analyzer reports
- Insights
- Revenue Cycle Model
Description
Welcome to this course, the only course you need to learn to create your strong foundation on Marketo reportings.
Why you should join this course?
Within the next 45 minutes in this course, you will be going to learn:
1) Types of reports
2) What are their purposes
3) How you can use them
4) Importance of analyzer reports
5) RCM overview
Different people have a different view of looking at reports, people at the execution level want to look at the performance of their applied tactics. People at team management want to see the reports from a project success perspective. The same goes with top management, they do not care about what you are doing at ground level, they have the resources to think and take care about, they just want to know their return on investments from their marketing investments.
Extracting the report is one thing. Preparing the dashboard is one thing. Showing the numbers is one thing.
But do you know what is most important to know, why you need these reports? Your management is not a tech-savvy, nor your sales team, they will ask you their requirement. It is your job to identify the needs and answer them back with the correct reports.
Reporting is extracting the answer out of your previous campaigns, to see the gaps if there are any. To correct your course of actions to achieve organizational goals.
Reporting is important to see, where your efforts and money are wasted. Where you can optimize your programs, where should you focus much? It is all about optimization and improvisations.
Proving your marketing effort is one of the key aspects, but the important part is improving.
Therefore, are we using reports to improve our campaigns or to prove our results?
Who Should Attend!
- All Marketo Professionals
