Predict Ad Clicks Using Logistic Regression and XG-Boost
University/Institute: Coursera Project Network
Description
In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.