Licensed Search Engine Marketing Professional Track

Description

Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.

Welcome to the International Institute of Digital Marketing™

The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.

This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.

This course consists of;

• 107 Lecture Videos

• 41 Assignments to be submitted to IIDM™

• 15 Quizzes

• 129 External Resources

• Practical SEO & SEM application

• Practical Paid & Organic Strategies

• Learn to create successful Paid Advertisements on Facebook and Google.

You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.

SEO & SEM Master I™

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.

We will teach you;

• What are SEO & SEM and how to use them effectively to increase the reach of your brand?

• How to use Google Ads, understand them, and utilize them to their full effectiveness.

• What display ads are, how to make them, and how to use them most effectively

SEO & SEM Master II™

Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to their full potential and how to harvest and use their relevant analytical data.

We will teach you;

• How to use SEO & SEM properly to achieve the best results. How to harvest and utilize analytical data gathered from SEO & SEM campaigns

SEO & SEM Master III™

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The SEO & SEM sub-course covers all you need to know about SEO and SEM

• How to make SEO work for your brand through good user experiences and enticing content.

• How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org

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