What You Will Learn!
- Marketing a Destination
Description
In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:
- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)
- How to market:
Wellness, Food, Places, Art and Fashion
- How to build a Unique Value Proposition based on the Made In Italy Principles
- How to use LInkedIn and Instagram to reach your audience
Who Should Attend!
- Travel agents, tour operators, marketers
