I’ve worked in alternative practice as a solopreneur for years (as a coach, bodyworker, alternative healer), working from home, and sometimes in clinics, as well as traveling and giving workshops at a variety of venues. I have also had a freelance writing and website creation/SEO business. I understand firsthand how hard it can be to grow a business when your business is heart-centred therapeutic work. I also get how having an online presence and building marketing around your online work is instrumental in creating a business that can be both local and global.
No doubt about it: there are special considerations if you are in a healing profession as a practitioner. It is NOT the case that marketing is a one-size-fits-all proposition.
As someone (you!) who wants to do healing/helping/bodywork for a living, so much of your business is about branding YOU, as the wonderful, unique practitioner you are. This makes our kind of work fundamentally different from the kind of marketing you need for a group practice, a local pizza shop, and so on.
Marketing yourself is increasingly online, increasingly competitive, and increasingly technical. You may not consider yourself a technical person, but you can do it, because I am making it very simple. I am so, so passionate about helping healers get their names and their work out there! I want to see you angels with genuine gifts and compassion have the same awesome websites and marketing techniques as other businesses. You can DO this!
And let’s face it, being a practitioner is not, at least immediately, a hugely lucrative field! I see lots of very expensive marketing courses out there for practitioners and healers which promise the earth and cost thousands. You probably can’t afford this if you’re starting out, so I wanted to create something hugely valuable, for those who really need it, that costs very little. I spent years studying and teaching myself all this stuff, and now I want to offer it to you, so that you practitioners can do what you do best, help others!
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