Strategic Product Marketing: Guide Your Business To Success

Description

Embark on a transformative journey with Aaishwarya Chandra in this dynamic course on Marketing Fundamentals. The course is meticulously designed in 10 comprehensive sections to provide a profound understanding of crucial marketing concepts and theories, positioning you and your business ahead of the competition. Let’s delve into the curriculum:

PART 1: Introduction

Begin your journey with an exploration of the fundamentals of marketing, touching on various forms such as B2B, B2C, and understanding the importance of marketing for a business.

PART 2: Marketing Research

Move on to industry analysis, a crucial aspect of learning from others in the market. Explore various stages of market research, including understanding the market, customer insights, budgeting, and delve into vital analyses like SWOT and PESTLE.

PART 3: Marketing Essentials

Dive into the distinction between marketing and selling, unraveling consumer needs, wants, and demands. Explore "Maslow’s Hierarchy," understanding emotional and financial triggers for purchases. Learn consumer behavior, buying motives, and marketing models like STP.

PART 4: Core Marketing Principles

Explore the marketing funnel, converting casual visitors to paying customers. Evaluate company performance with Key Performance Indicators (KPIs) and delve into the 4Ps of product marketing with dedicated sections for each element.

PART 5: Product

Before diving into strategies, focus on the product itself. Explore topics such as Product Life Cycle, Product Mix strategy, and detailed discussions on product naming, branding, and positioning.

PART 6: Price

Answer the buzzed question about the difference between price and cost. Delve into competition analysis, different pricing strategies, and finding the right balance to attract customers while ensuring profitability.

PART 7: Place

Explore the importance of choosing the right place for selling and promoting products, whether online or offline. Understand product distribution and distribution channels to reach potential clients effectively.

PART 8: Promotion

Uncover the nuances of promoting your product, exploring different types of promotion and elements of the promotion mix. Don’t miss insights into the AIDA model for effective strategy.

PART 9: Service Marketing (+3P)

Introduce yourself to service marketing, understanding the differences from product marketing. Explore the additional 3Ps of marketing – People, Process, and Physical Evidence – completing your grasp on the 7Ps of marketing.

PART 10: Developing A Marketing Strategy

Conclude your journey by developing your marketing strategy. Learn to create a marketing mix, set a budget efficiently with concepts like COCA and CLV, and engage with case studies, sample papers, assignments, and quizzes to measure progress and understanding.

Why wait? Enroll now and start shaping your marketing perspective for success in the competitive business landscape!

TAKE THIS COURSE