Marketing Strategy Lab for Founders & Beginners

Building a strategy that connects with customers.

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Marketing Strategy Lab for Founders & Beginners

What You Will Learn!

Understand the components of a successful marketing strategy.
Gain clarity on your core and external audiences.
Define your marketing channel mix based on insights and audience behavior.
Clarify your goals and objectives with effective frameworks.

Description

This course was designed for entrepreneurs, founders, small business owners or students looking to understand how to build their marketing strategy. It is intended for beginners in marketing looking to understand the basic foundations of building your marketing strategy.

This is a deep dive on the critical components of building a successful strategy. In this course, we discuss:

How to conduct research to understand your audience, competitors, and market.
How to set and write your business and marketing goals.
How to build a persona of your target audience, including three types of audiences you'll target.
Most common marketing channels and which channels are appropriate for your industry.

This course was designed and led by Ciara Ungar who specializes in working with entrepreneurs and founders in helping them design their strategies. Ciara is a 17-year marketer and award-winning strategist who also teaches entrepreneurship and marketing courses at Columbia University. As a Coach, Consultant, Speaker and Instructor, Ciara has designed this course with details in mind to give you a comprehensive, supportive and actionable experience.

To aid your progress through this course, you will gain access to templates and coaching sessions with the instructor. As part of the course, you will received downloads for your strategy, including research templates and tools, persona templates, strategy deck outlines, and more.