Marketo Foundation and Certification for Beginners

Description

Why should I join this Marketo certification course?

You should join this course If you want to become a Marketo Certified Professional & learn Marketo together.

You should join this course If you are a student and want to grow your career in Marketing automation.

You should join this course If you want to secure the best Marketo job.

If you are the person who needs a detailed explanation of why this answer is correct and wants to see how it will work Marketo. You can't bear time, then you are the ideal person for this Marketo certification course to get the maximum benefit.

Why should you buy this Marketo certification course if you can access these questions online for free?

This is a great question that everyone should ask. You will get a lot of questions online which will help you crack the certification. I went through the same process to clear the Marketo certification exam, if you have plenty of time and are capable of understanding the concepts yourself, then you can skip this page. You should not buy this course.

Can you answer and justify your answer to this Marketo Certification question?

A marketer would like to send an email alert in a trigger campaign. Which of the following can not be sent as an alert email?

1. lead owner

2. account owner

3. opportunity owner

4. a lead or program token

Answer with explanation:

Well, if you are looking for a technical reason then stop it, you won't be able to. This is more related to the sales process, so let's first understand these 3 terms - lead, account, and opportunity owner

Lead owner - a person who has the responsibility to take care of lead/contacts

Account owner - take care of a whole account (company or list of similar companies)

Opportunity owner - they work at fields to close the deal

Now, let's see the typical stages in a sales process?

Now, let's see the typical stages in a sales process?

Marketing qualified > Sales qualified > Opportunity > Customer

Did you see the account owner or lead owner? Therefore, the primary purpose of sending an alert to these lead/account owners is to notify them about the possibility of a new opportunity.

Because, in the opportunity stage, the lead is already talking to sales to get answers to all of their questions.

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