Mastering Google Search & Google Shopping Ads for Ecommerce
Sell your products direct-to-consumer (DTC) on the world's biggest search engine!
Ratings 4.90 / 5.00
What You Will Learn!
- How to Research and Find Keyword Phrases that are Likely to Convert
- How to Create Landing Pages that are Ready for PPC Traffic
- How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions
- Keyword Match Types and Which to Use When
- Optimizing Your Google Ad Performance Over Time to Drive Better Results
- Dynamic Search Ads
- Remarketing with Search Ads
- Working with Performance Max and Other Bidding Strategies
- Setting Up & Optimizing Your Google Merchant Center Product Feed
- Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity
- Setting Up Google Shopping Ads Strategically
- Optimizing Google Shopping Ads for Better Performance
- More Advanced Manual and Automated Google Shopping Strategies
Description
Want to tap into existing consumer demand on Google, but can’t seem to create profitable campaigns?
It’s not your fault.
We all know the Google Ads interface can be overwhelming initially, and even once you start to get used to it, it can be really challenging to get a handle on the metrics that matter and the levels you can work to improve performance.
That’s why we’ve created this video course, Mastering Google Search & Google Shopping Ads for Ecommerce.
This is the perfect course for you if you:
are selling products online through a platform like Shopify, WooCommerce, etc.
want to tap into existing demand for your products
have some working familiarity with digital marketing and online ad campaigns
are looking to sharpen the saw to drive better e-commerce PPC results
want Google Ad frameworks and advice that are specific to e-commerce
In this course, you’ll learn how to set up and optimize your Google Search and Google Shopping campaigns to make them profitable, then scale up from there.
We’ll go from beginner to intermediate to advanced, to ensure you have all the strategies and tactics you need to hit profitable Return on Ads Spend (ROAS) on your campaigns.
After you take this course, you’ll know how to:
Research the most important keyword phrases to target
Navigate the confusing Google Ads interface
Structure your ad campaigns, ad groups and ads for maximum success
Calculate which products make sense to advertise on Google
Write effective ads that get an outsized click-through rate (CTR)
Maximize your search engine real estate with extensions
Set up and Optimize your Google Shopping Feed for your most important keywords
Measure and analyze your results to quickly see what’s working and which ads still need work
Run tests to improve your campaigns over time
Optimize your Google Search and Shopping campaigns until they’re profitable
Scale up your campaigns that are working
About Your Instructor
Eagan Heath is a digital marketing agency owner, speaker, and trainer.
He helps clients and students grow company revenue by driving online traffic, leads, and sales.
Since 2016, he's:
started the local digital marketing agency Get Found Madison
purchased, run, and sold the pet painting business Splendid Beast
created the training course and workshop series My Digital Marketing Mastery
launched an ecommerce agency called Caravan Digital
published and hosted the What's Working in Ecommerce YouTube show and podcast
Who Should Attend!
- Beginner Digital Marketers
- Intermediate Digital Marketers
- Freelancers
- Agencies
- SEO Marketers who want to learn Paid Search (SEM/PPC)
- Social Media Marketers who want to learn Paid Search (SEM/PPC)