Merchandising Adaptive Fashion - The Shopping Experience
Ensuring adaptive fashion reaches the adaptive consumer through proper in-store and online merchandising.
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What You Will Learn!
- Students will be introduced to adaptive fashion merchandising.
- Students will gain an understanding of how to improve the in-person shopping experience for consumers with disabilities.
- Students will gain an understanding of how to improve the online shopping experience for consumers with disabilities.
- Students will analyze real-life examples of in-person and online shopping challenges and successes.
Description
This course, Merchandising Adaptive Fashion, takes a deep dive into the shopping experience of people with disabilities. By understanding the shopping experience, we can properly merchandise adaptive fashion to enable Disabled consumers to shop the thoughtfully developed adaptive fashion. While this course is geared towards merchandisers, buyers, and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, marketing teams, company executives, and more. The prerequisites for this course are:
Course 1: Introduction to Adaptive Fashion
Course 2: History of Adaptive Fashion
Course 3: Importance of Disability Inclusion in Fashion
Course 4: Adaptive Fashion Customer Deep Dive
Course 5: Adaptive Fashion Market Overview
In addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being merchandised.
Lecture 1 provides a brief instructor and course introduciton. Lecture 2 provides a merchandising overview, covering the goals of merchandising adaptive fashion and the importance of merchandising by looking at statistics around the shopping experience of people with disabilities. In lectures 3 and 4, you will learn the challenges of in-person and online shopping and how brands can improve the shopping experience to be more inclusive for all. In lecture 5, we will apply what we have learned to evaluate an in-person shopping experience and an online shopping experience. Wrapping up this course, Jessica Hayon, a fabric specialist, shares her experience as a Disabled shopper in lecture 6.
Who Should Attend!
- Fashion merchandisers who want to learn about merchandising adaptive fashion.
- Fashion students interested in adaptive fashion.
- Fashion designers, buyers, production managers, product developers, e-Commerce specialists, and marketers who want to expand their knowledge of all facets of the adaptive fashion industry.
- Fashion executives who want to expand the reach of their brands.