One Day Marketing for Digital Age

Description

The students can study about the following contents.

• Startup

• Mini MBA

• Marketing Strategy

• Management & Leadership

• Business Skills in English

The Startup Course for Future Entrepreneurs focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

The Mini-MBA course is designed to help students understand what an Master of Business Administration (MBA) is from both a functional and educational standpoint, and the value of starting a business from an MBA perspective.  Students will follow Erik, who would like to open a café, but doesn’t know where to begin.  He consults Susan, who has an MBA degree and is able to help him along the way. 

The Management course is designed to help students develop management skills, and better understand different leadership styles and fundamental business concepts.  Students will follow the story of Noah, who has just accepted a new position as a product manager for a candy maker.  He is excited to take on this role, but has no idea where to begin! 

The Business Skills course is designed to help students understand basic business skills and language etiquette.  Students will follow Justin, who searches for a programming engineer position, secures a spot at an IT software company, and performs his daily duties.  Areana, Justin’s supervisor, helps him along the way.

We believe the barrier to entry for people to start a startup is still too high. We want to make it easier for people to start a company, regardless of who or where you are, so we're starting by sharing what we've learned, through this course.

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