Optimizing your Facebook Ad Strategy

Use A/B testing to optimize your Facebook content on any budget in this fast-paced course taught by a marketer and PhD.

Ratings 3.77 / 5.00

What You Will Learn!

Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price
Find and compare the most engaged audiences for your Facebook content even if you don't have any fans
Utilize A/B testing strategies to make data-driven decisions
Develop strategies to maximize your page Likes
Increase the reach of your most engaging posts
Future-proof your strategies from Facebook algorithm changes in 2017 and beyond by using the scientific method
Optimize Facebook content for the greatest engagement given your budget
Learn the difference between good A/B testing and bad A/B testing

Description

In this course, Sheana will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms.

Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.

Who Should Attend!

Those looking to maximize their ad budget, including entrepreneurs, small businesses, start-ups, and social media agencies looking to improve their content/ad strategies. If you already have more than 50,000 clicks per campaign, this course overlooks some options that would become relevant and important to you.
Individuals/agencies that have tried Facebook Ads before.

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