Principles of Marketing
The marketing fundamentals you need to know for basic marketing or business instruction
Ratings 3.84 / 5.00
What You Will Learn!
- Marketing
- Foundations of Marketing
- Marketing Strategies
- Marketing Plans
- Pricing
- Promotions
- Segmentation, Targeting, Positioning
- Market Research Techniques
- Advertising and Promotion Strategies
- Branding
- Offering Value to Consumers
- Product Life Cycle
Description
This course teaches you the basics of marketing you would need to know for introductory business courses, or if you're curious to see how marketing works behind the scenes. By the end, you should have a better understanding of what marketing is, its value, and different ways companies can use it to promote their offerings to consumers. You will learn about branding, marketing strategies, marketing plans, the consumer decision process, the product life cycle, recent consumer trends, how to target specific markets, global marketing, and much more. I provide many real-world examples to help you apply the content to everyday life and business news.
Who Should Attend!
- Beginners in business or marketing
- Anyone who wants to learn about the basics of marketing
- People who want to be more informed consumers
