Produce your company's winning marketing strategy

A step-by-step course that will coach you through producing your winning marketing strategy.

Ratings 4.16 / 5.00

Produce your company's winning marketing strategy

What You Will Learn!

Are you stuck writing your business or marketing plan?! This course will guide you.
By the end of this course, you will have your marketing strategy/ marketing plan written and ready to activate!
It takes you through a step-by-step process to write your plan with objectives and KPIs.
Your written plan will be informed and this course shows you how to use your research to inform the plan.
As part of the process you'll conduct: market research, competitor analysis, customer research, setting KPIs and working out ROI

Description

This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company's plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.