Learn Product Management in 3 Hours - a crash course
Advance in your role using product management concepts and skills or jumpstart your career with a project of your own
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What You Will Learn!
- Understand the most important concepts of Product Management, have a solid grasp and what and how a Product manager does/
- Gain experience in market research, competitor analysis, apply various frameworks to the market of your choice to make the best out of your competition
- Gain insight into the methods of data-driven product analysis, classify and break down products
- Make the best use of the toolkit of metrics, design your own metrics, choose key metrics
- Brainstorm ideas with the CRAFT algorithm so as to arrive at solutions with greater efficiency
- Lean how to apply prototyping tools to make your project tangible, use Figma and Miro to design a ready-to-go product prototype
- Conduct Usability-testing of your prototype, design and carry out your first U-Test
- Pitch and present the product so as for it to have the greatest impact.
Description
Product management is one of the most on-demand jobs, with the average salary in the US well over $133000.
Moreover, it is less likely than many other jobs to be replaced by AI, as it not only requires technical skills, but also mental flexibility as well as deep understanding of the business. Thus, anyone can become a “product” — it is not merely a job description, but rather a skill, a way of thinking about the product that people across many different jobs can use.
What makes the course great, is that it doesn’t just teach you technical skills, but rather ways to think about the product. If you are a Software developer, you will also greatly benefit from the course as it will provide you a skill not just to act as a developer for the software, but get a better grasp of how the product operates alltogether.
Crash product management with this hands-on course that will have you working on a project to present right away. Throughout almost 4h of the course, you will learn all essentials of product management as well as build your own project from the beginning to the end.
The course is broken into 7 sections, each running you through a key step in developing a product. At the end of each section, you will find a practical task for yourself, helping you move 1 step further with your project. By the end of the course, you should have your own ready-to-go product prototype, as well as an elevator pitch for it.
Moreover, if you are working in finance, the course will suit you even better, as, originally it was called “Product management for finance”, meaning a lot of examples as well as user interactions are adapted for finance specifically. This, however, still allows every user, regardless whether they specialize in finance to benefit fully from the coures, as all examples are fully transferable across indsutries.
What will you learn in the course?
Discovery-delivery, coming up with the idea for the product
Learn extensive frameworks for researching user needs
Formulate a hypothesis, simulate a consumer study
Work with insights making the most use of them
Carry out competitor analysis, identifying your competitors and benefitting from what they put out
Product analysis, using the CRAFT framework, brainstorming final ideas
Everything metrics, from known ones to how to design your own metrics and pack them into your product
Prototyping, working with Miro and Figma
Usability testing
Presenting and pitching your final product
Who Should Attend!
- Beginners in Product management, who wish to quickly gain a grasp on the most important concepts and tools. People from all industries are welcome, as this course teaches universal skills.