Professional Diploma in Search Engine Marketing™
Essentials of Search Engine Marketing & Tools to use
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What You Will Learn!
- What is SEO
- How to set SEO Goals
- How to accomplish SEO Goals
- Benefits of SEO
Description
The IIDM™ Professional Diploma in Search Engine Marketing™ is a 7-months course and examines the different essential levels of the search engine marketing facet of the digital marketing landscape, covering subjects like content marketing, search engine optimization, and analytics for seo marketing.
You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Search Engine Marketing™
Key Topics:
Introduction to Search Engine Marketing
Local SEO
Measuring SEO performance
Website SEO
E-Commerce Marketing SEO
Paid Marketing SEO
Email Marketing
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing.
Search Engine Marketing and Optimization are ever-changing aspects of marketing. Marketers are constantly challenged with the task of discovering the best techniques to get the business seen. Most people don't have the time, money, or energy to finish a major degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.
Who Should Attend!
- Entrepreneurs who want to be more entrepreneurial
- Traditional marketers and marketing executives who want to play a bigger, sharper game
- Marketing managers and senior management
- IT managers
- Small business owners who may or may not want to stay small
- Graduates with no plans to wait around
- Career changers
- Whoever needs to create and apply a digital marketing strategy for their organization
- Anyone in marketing or business who wants to show the world what they can do
