Rebranding Creativity

Description

We all possess an untapped potential of vast imagination and intuition that lay dormant within us.

This course is about finding and unlocking that potential, the creativity in us so that we can apply it in every sphere of our life, business, art, engineering, daily routines... because creativity is useful everywhere.

Creativity isn't the exclusive domain of artists, painters, musicians and graphic designers. Creativity isn't the trademark of this or that profession or vocation; it is the trademark of human beings. We are creative by nature, not by vocation.

Creativity besides being the cornerstone of ingenuity and entrepreneurship is at the base of life, it is the tool we were given to live a life of adventures and solutions. Such a life does not only belong to the inventors, the great artists, but it belongs to everyone, it belongs to you.

In the course, we will discover the vital role creativity has in our personal artistic or business life and we will learn to defeat what discourages us from becoming creative and what makes us lose our creative spark.

If you already know you are creative, see the course as a magnifying glass to assist you in developing your creative process.

We will also "unpack" creativity, helping you to become creative or more so. We will kick-start your creativity, giving shape to your design thinking by exploring the 3 stages of the creative process: Imagine, Inquire, Improve.

Lastly, we will be helping you use your creativity sustainably, putting your creativity to work and launching your ideas beyond and besides obstacles.

In a nutshell, what you will be able to do after this course is:

Value creativity: Discover how to foster your creativity by using 3 powerful creative mindsets • Protect your creativity from the fear of failure by extinguishing its fire and using it as an instructor

Use creativity (in your  products, creations, systems...) by:
A. Understanding its process:
B. Imagining: Treasure ideas • Learn inspirational practices
C. Inquiring: Identifying core problems • Develop a sense for people • Learn the art of asking questions
D. Improving: move a project forward • reframe things to make them actionable • use the magic of iteration

Develop creative resilience by: Testing your creative muscles • Recognising two guides for your creative process • Seeing limitations as a launching pad • Expanding your capacity to solve issues

There are also 10 creative workouts to make you think and practice creativity.

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