What You Will Learn!
- The history of Journey Mapping
- Getting the Most of Mapping
- Tools to make Mapping more effective
- The secret to Ideation
Description
What is the primary purpose of a journey map?
A customer journey map is a visual representation of the customer journey (also called the buyer journey or user journey). It helps you tell the story of your customers' experiences with your brand across all touchpoints
Journey Maps are a UX visualization document that showcases the steps that a user takes in a process to accomplish a goal. Personas are created with information gathered from user and stakeholder interviews. As a result of these activities, you can identify the most important functionality an audience needs.
We have a better way to Journey map and it starts with recognizing all things start with the relationship.
Your customers are human beings with feelings, the key to connecting with them is understanding how you fit in their world. Come learn how the brands you admire get inside their customer's head. Learn how to map the journeys of all your key relationships - Employees, vendors, customers, etc. By focusing on the memorable moments - both high and low.
When you take this course, you will walk away with the tools needed to help make your company one of the best at providing a seamless, low effort, high return customer experience.
Who Should Attend!
- Business Leaders
- Call Center Leaders
- Marketing Leaders
- Customer Success Leaders