Retail Management

Retailing includes all business activities involved in selling goods and services to end consumers.

Ratings 4.36 / 5.00

What You Will Learn!

Explain What is Retail Management
Describe the Benefits of Retailing
Explain the Retail Selling Process
Explain the Classification of Retailers
Explain the Components of Retailing Concept
Understand the Steps of Retail Strategy Planning
Explain What is Franchising
Explain What is Merchandising
Explain What is Visual Merchandising
Describe the Importance of Location in Retailing
Explain the Types of Retail Location
Explain What is a Private Label
Explain the Process of Creation of Private Label
List the Myths about Careers in Retailing
List the Tips for Success in Retailing

Description

The word ‘Retailing’ is derived from the French verb ‘retailer’, which means, "to cut a piece off.” From a marketers point of view, retailing is defined as a set of marketing activities that are designed to provide satisfaction to the end consumer. By the end of the course you will be able to: Understand What is Retail Management, Learn about the Retail Selling Process, Explain the Classification of Retailers, Explain the Steps of Retail Strategy Planning, Understand what is Franchising, Understand What is Visual Merchandising, Explain the Types of Retail Location, Understand What is a Private Label and the Process of Creation of Private Label, List down the Myths about Careers in Retailing and Learn the Tips for Success in Retailing.