Search Engine Optimisation (SEO) Course For Beginners

Description

• This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you’ll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goals

• To facilitate learning, you’ll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.

• Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.

• This SEO course is packaged into digestible, bite-sized lessons to make learning more effective

After learning from a seasoned SEO expert, you’ll leave with a firm understanding of:

• The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation

• The latest Google algorithm updates and the impact those have on your website rankings

• How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage

• Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy

• How to use various SEO tools to conduct competitive SEO analysis

• How to conduct extensive and effective keyword research to beat the competition

• How to identify link building opportunities and implement them to existing SEO campaigns

• How to earn high quality editorial backlinks with a few simple white-hat techniques

• How to implement white-hat on-page SEO optimisation techniques

• How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics

• How to oversee and manage SEO campaigns in-house or through an external SEO service provider

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