Practical Search Engine Optimisation (SEO) no geek speak
SEO for ecommerce, bricks 'n mortar shops and premises, work-from-home freelancers, consultants and sole traders.
Ratings 4.81 / 5.00
What You Will Learn!
- Find out what techniques to use to optimise a website for search engines like Google
- How to use the SEO techniques on WordPress, Wix, Shopify websites or other website platforms
- Understand what keywords (or search terms) are and how to use them on a website
- Understand how images can be optimised for Google
- Find out what a meta-description is, what makes a good meta-description and how to update it
- Discover free online tools that will help optimise your website like a pro
- SEO techiques especially suitable for online shops
- SEO techniques especially suitable for bricks 'n mortar shops and premises
- SEO techniques especially suitable for work-from home freelancers, consultants and sole-traders
- Get great ideas for getting links to your website
Description
Fiona's simple and practical manner make understanding the complex world of SEO easy to understand and implement. Using a variety of business examples and a variety of website platforms, this course is amongst the best available.
Step-by-step videos with screenshots, examples, explanations and demonstrations.
Core lessons include;
Keywords
Meta-Descriptions
Domain names and slugs
Heading One
Writing content for SEO
Images and SEO
Links
Optimisation writing tools for WordPress and non-WordPress websites
Elective lessons are;
SEO for online shops
SEO for bricks and mortar shops and premises
SEO for work-from-home freelancers, consultants and sole traders
Fiona has the (unique in this space) ability to explain complex matters in a simple way, enabling the participant to move forward from where they are at. I now have a way forward with SEO for my website. SEO for beginners is great value and practically focussed. Fiona's skills are very valuable in a space so crammed with "technonerds".
Alan Crocker, Please Yourself Travel
This course is best for small, local businesses who have a multi-page website and are willing, capable and committed to writing plenty of text on their site. It suits e-commerce websites, sites with several pages describing the services provided and/or businesses who are writing or intending to write blog or news articles.
What this course won't do
The course does not cover technical SEO in any great depth.
The course is not designed as a career pathway to obtaining work as an SEO specialist.
The course gives you a practical tips 'n tricks to optimise your site.
Businesses who have benefited from implementing the strategies outlined in this course include;
gift shop
exercise and fitness therapist
shoe shop
bodycare and healthcare business
construction supply business
finance broker
education counsellor
marketing consultant
travel consultant
Who Should Attend!
- SEO beginners
- Sole traders and small businesses who are willing and able to write about their products and services.
- Admin or Marketing staff tasked with optimising their company's website
- Especially good for websites with blog articles or multi-page websites
- Especially good for e-commerce sites with lots of product categories
