Course Description:
يهدف الكورس الى تطوير مهارات البيع من خلال تعلم تقنيات البيع الفعالة وكيفية تحسين قدرات مندوبى الدعاية الطبية على التفاوض و انهاء المقابلات و الصفقات بنجاح
بالاضافة الى تطوير مهارات الاتصال ، يساعد الكورس المندوبين على تحسين مهاراتهم في التواصل مع الأطباء و الصيادلة و المهنيين الطبيين الآخرين ، وبناء علاقات جيدة مع العملاء و ذلك من خلال مزيج من الدروس النظرية والتطبيقات العملية
كما يهدف الى فهم الأخلاقيات المهنية حيث يركز الكورس على أهمية الأخلاقيات في ممارسة مهنة مندوب الدعاية الطبية ويوضح كيفية التعامل مع العملاء و زملاء العمل و الشركة بأخلاقيات راقية واحترافية
Part 1: Selling Skills Introduction
In the dynamic world of medical sales, understanding the fundamental principles of selling is crucial for success. Part 1 of our comprehensive course provides a robust foundation in sales techniques tailored specifically for medical sales representatives (MRs). Students will delve into the intricacies of the sales process, from prospecting to closing deals, learning essential strategies to navigate the competitive healthcare market. Emphasis will be placed on managing customer relationships effectively, cultivating trust, and addressing the needs of diverse clientele. Special attention will be given to handling challenging situations with difficult customers, equipping MRs with the tools to maintain professionalism and resolve conflicts constructively. Furthermore, students will explore key performance indicators (KPIs) relevant to MRs, enabling them to track progress and optimize performance in their roles.
Part 2: Ethics for Medical Sales Representatives
Ethical conduct is paramount in the medical sales industry, where integrity and compliance are paramount. In Part 2, participants will undergo a comprehensive orientation to ethical standards and practices specific to medical sales representatives. Through interactive modules, students will gain insight into ethical decision-making frameworks and the importance of adhering to industry regulations and codes of conduct. Key legal considerations, such as patient confidentiality, data privacy, and compliance with healthcare laws, will be thoroughly examined to ensure MRs operate ethically and responsibly in their interactions with healthcare professionals and institutions. By the end of the course, participants will emerge with a solid understanding of ethical principles and the confidence to uphold the highest standards of integrity in their roles as medical sales representatives.