Store Design & Merchandising: maximize the retail space
Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals
Ratings 4.38 / 5.00
What You Will Learn!
- At the end of this course, you will be able to develop a store design project, either for your own store or a client.
- Learn key technics to become a confident store planner and designer.
- You will be able to integrate a brand's identity in a retail space
- Learn the most effective way to build costumer flow trough the space in order to improve sales
- Understand the principles needed to create a impactful and inspiring shopping experience
- I will teach how to apply ergonomic techniques to improve the consumer's perception of value
- Learn to create a profitable layout by choosing the best fixtures
- I will learn how to achieve a balance between creativity and logistical needs in retail
Description
This course will give you tools and the basic techniques and knowledge to develop a retail design project.
With this course you will be able to start developing amazing store design from scratch or improving an existing one.
Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.
We will cover all subjects related to the store space and product placement, such as:
- Store design technics
- Analyze and integrate a brand's identity in retail
- The importance of impactful shopping experience in a digital era
- Develop a store layout and learn tactics to create sections
- Understand customer behavior and how to build a costumer flow in the store space
- How to choose fixtures to improve profitability
- Understand ergonomic's impact in sales
Who Should Attend!
- Retailers who need better tools to help them make daily decisions in their retail business
- People who want to acquire more skills for career growth opportunities
- People who are curious about the store design for personal knowledge
