Storytelling For Business Branding

Description

Learn storytelling in two ways:

1) The traditional story arch and all the important story elements

2) Create creative imagery with your writing and vocal presentation that inspires emotions in your audience, becomes memorable, and leaves a lasting and impactful lesson and impression.

USE EMOTIONS FOR PERSUASION

People make decisions emotionally much more than logically. That's why great storytelling is about painting a picture in someone's mind and making them see things your way. In this course, you'll learn how to create imagery with your writing and make people see your vision in addition to responding to facts and figures.

USE STORYTELLING IN THESE SETTINGS

• Impress at a job interview

• With corporate team-building

• Help people know you better in personal relationships

• Create better business presentations

• Storytelling using video

• Make more convincing arguments that have true emotional appeal

• Tell your personal brand story

• Tell your corporate brand story better

• Use storytelling and imagery in creative writing like songs or poems

FILLED WITH STORYTELLING EXERCISES AND OPPORTUNITIES TO PRACTICE

Many of the videos give you a chance to create your own stories and compare them with how I'd write them. This makes the course more interactive and helps you test your own storytelling.

I made this storytelling course to be immediately applicable and practical, so don't just learn the storytelling techniques in this course, but also practice them in the course exercises and in your professional writing. You'll become great through practice.

DIFFERENT STORYTELLING MEDIUMS: TEXT, VIDEO, AUDIO, PRESENTATIONS

Learn how to adjust your stories for different medium ranging from YouTube videos to in-person job interviews to writing. Today, we share our stories in so many ways: video, audio-only formats, text, PowerPoint presentations, and even animations. Even video alone can range from under-60-second clips to 5-minute clips to full movies.

The different mediums necessitate that we must be able to change our story format seamlessly while still communicating our story message. For that, we must have crystal clear focus on what we must communicate in our storytelling, and create that imagery to help our audience connect logically and emotionally.

CORPORATE BRAND STORYTELLING

Many corporate brands have cheesy-sounding stories that are not only not-too-believable, but feel disingenuous. That defeats the purpose of working on your storytelling, and actually backfires.  Such storytelling errors are also very difficult to catch because your clients don't come to you to say that your brand storytelling turned them off.

In this course, we'll focus on sensitive and realistic storytelling that will resonate with your clients, and win over their hearts in addition to their minds.

STORYTELLING FOR YOUR PERSONAL BRAND AND CAREER

Throughout your career, you'll portray yourself in a certain way: as a quick learner, an honest person, a good teammate, etc. There are many traits that you can choose to include in your personal brand. In this course, we'll also go over how to portray yourself the way you want to be seen by peers and co-workers.

Invest in your future. Enroll today.

TAKE THIS COURSE